Embedding video in print magazines

Successful Farming magazine is the first to launch a new technology that embeds video into traditional magazines. Another example is CBS who has 40 minutes of video that will be delivered to selected Entertainment Weekly subscribers. The advert comprises a lithium-ion battery and a small TFT LCD screen to deliver the video. It can be configured to be interactive and users can recharge the battery via usb. The CBS advert has buttons on the advert page that let the user choose which television show that they want to see previews for. According to Physics Today, the cost starts at $50 per insert and can get as low as $20 per insert for runs of 100,000 or more.  It's not exactly electronic ink in style or cost but we have to start somewhere!

More on the technology can be seen in this KCBS TV2 interview with Americhip's founder Tim Clegg.