Successful Farming magazine is the first to launch a new technology that embeds video into traditional magazines. Another example is CBS who has 40 minutes of video that will be delivered to selected Entertainment Weekly subscribers. The advert comprises a lithium-ion battery and a small TFT LCD screen to deliver the video. It can be configured to be interactive and users can recharge the battery via usb. The CBS advert has buttons on the advert page that let the user choose which television show that they want to see previews for.
